FeaturePlan

FeaturePlan

Pragmatic Marketing®

Pragmatic Marketing

What is Pragmatic Marketing®?

Pragmatic Marketing® is the company that created the Pragmatic Marketing Framework™, the software industry's recognized best-practice for product management. Pragmatic Marketing provides product management and marketing training to product managers, product marketers and many associated roles in technology companies throughout the world.

The mind-numbing amount of data handling faced by product managers often prevents them from leveraging their Pragmatic Marketing training. FeaturePlan was built to automate the gathering of this market data, in a way that supported the entire Pragmatic Marketing Framework.

Pragmatic Marketing instructors have been frequent providers of product management and marketing webinars on The Product Management View, including:

Building Effective Product Roadmaps with John Milburn
Stop the Sales Support Madness! with Adele Revella
The Strategic Role of Product Management with Steve Johnson

See all archived webinars

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